Mozas Moral A., Fernández-Uclés D., Bernal Jurado E., Medina-Viruel M.J. (2018). Social media as a route to developing the agrifood sector in Spain. New Medit, 01/06/2018, vol. 17, n. 2, p. 101-112.
http://newmedit.iamb.it/2018/06/11/social-media-as-a-route-to-developing-the-agrifood-sector-in-spain/
http://newmedit.iamb.it/2018/06/11/social-media-as-a-route-to-developing-the-agrifood-sector-in-spain/
Titre : | Social media as a route to developing the agrifood sector in Spain (2018) |
Auteurs : | A. Mozas Moral ; D. Fernández-Uclés ; E. Bernal Jurado ; M.J. Medina-Viruel |
Type de document : | Article |
Dans : | New Medit (vol. 17, n. 2, 01/06/2018) |
Article en page(s) : | p. 101-112 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Thésaurus IAMM HUILE D'OLIVE ; RESEAUX SOCIAUX ; TECHNOLOGIE DE L'INFORMATION ET DE LA COMMUNICATION ; EVALUATION DE L'IMPACT ; MEDIAS SOCIAUX ; MARKETING ; ESPAGNECatégories principales 12 - EDUCATION. FORMATION. INFORMATION. GESTION DES SAVOIRS ; 12.1 - Information et Communication |
Résumé : | The Internet has undoubtedly had an impact on society and brought about considerable changes in the world economy. Social media are prominent among the applications hosted by the Internet. To organisations that make use of them, they present a series of challenges and opportunities that can lead to enhanced business performance and local and regional development. Given the foregoing, the Delphi method was used to assess the impact of social media on product marketing in the Spanish olive oil sector. The findings of this study, based on expert opinion, point to the potential of social media, which in turn makes it necessary to plan for their use. |
Cote : | En ligne |
URL / DOI : | http://newmedit.iamb.it/2018/06/11/social-media-as-a-route-to-developing-the-agrifood-sector-in-spain/ |