Catégories
Thésaurus IAMM > MARKETING > COMMERCIALISATION
COMMERCIALISATIONVoir aussi |
Documents disponibles dans cette catégorie (511)
Article
H. Helander ; S. Schnepf ; T. Stetter ; F. Ferrara ; S. Leipold |Supermarkets play an important role in industrialized food systems, which is why many in academia, politics, industry, and civil society view them as key players in transforming the food system toward greater sustainability. We analyse narrative[...]E-Book
Où et comment ferons-nous nos courses demain ? Avec lessor des plateformes numériques, le libre-service est remis en cause, dans lalimentaire comme ailleurs. Et le parcours client dhier se réinvente à tâtons. Ce livre imagine quatre scénario[...]Article
Online presence is essential for companies operating in the social economy. The health crisis resulting from Covid-19 has reinforced the need to access the Internet and develop online commerce. This paper analyses the online presence of Catalan [...]Article
L'article explore les tensions entre les objectifs économiques et les objectifs sociaux et environnementaux dans un processus de mise à l'échelle d'un business model durable. Une étude de cas qualitative et séquentielle de l'entreprise Biocoop, [...]Article
Article
Since the establishment of the World Trade Organization (WTO) also the number of Regional Trade Agreements (RTAs) has risen strongly, from less than 50 in 1995 to more than 350 in 2022. Increasingly overlapping RTAs imply challenges and can rais[...]Article
Les enjeux de transformation des pratiques de production et de commercialisation questionnent les arrangements organisationnels dans les filières agricoles, dont les démarches contractuelles. Celles-ci sont diverses et peu de travaux étudient le[...]Article
Ouvrage
Article
This article analyses several possibilities to valorize prickly pear farming in Algeria, a context dominated by semi-arid ecosystems. It uses sociotechnical and evolutionary approaches in order to understand the new dynamics happening within thi[...]Article
S. Hakkou ; M. Sabir ; N. Machouri |Les truffes dans le Sahara marocain constituent une opportunité pour le développement local. Cependant, la filière na pas eu lattention adéquate de la part des institutions de développement et elle est mal connue dans son potentiel de producti[...]Article
P. Beullens ; Y. Ghiami |In this article, we examine how an Operational Research (OR) modeling approach can help in identifying how structural components in the supply process of a food product subject to a small probability of almost immediate failure affects the amoun[...]Article
This article presents trends in olive oil consumption in the Mediterranean countries. The objective is to observechanges in the production and consumption of olive oil around the world, with a focus on a few Mediterraneancountries, particularly [...]Article
The purpose of this article is to investigate the factors that influence consumers intention to purchase organic food in Egypt. Given the novelty of organic food marketing in developing countries, much of the factors that influence its consumpt[...]Article
A. Mohamed-Brahmi ; D. Tsiokos ; S. Ben Saïd ; S. Boudalia ; S. Smeti ; A. Bousbia ; Y. Gueroui ; A. Boudebbouz ; M. Anastasiadou ; G.K. Symeon |The indigenous cattle populations are threatened by extinction in many countries of the Mediterranean area. The objective of this study is the analysis of local cattle breeds production systems in Algeria, Greece, and Tunisia and the identifica[...]Article
European mountain areas have experienced a persistent loss of agricultural land and economic activities over time, with negative effects from both an environmental and a cultural perspective. In 2012, the European Union devised the mountain prod[...]Article
T. Laajini ; H. Jekki |Les produits du terroir se construisent sur la base des ressources ancrées dans un territoire. La valorisation et la marchandisation de ces ressources dites « spécifiques ou territoriales » contribuent à dynamiser en interne léconomie locale, c[...]Ouvrage
Le marketing peut jouer un rôle positif dans les transformations en cours. Les enjeux de développement durable nont pas changé en profondeur les façons de pratiquer le marketing. Et pourtant, la question nest plus de savoir si les professionn[...]Article
Sesame (Sesamum indicum L.) is one of the most recommended oil crops due to its nutritional and medicinal properties. It is a tropical and subtropical plant; however, it is also cultivated in arid and semi-arid regions, including Morocco. Nevert[...]Article
Article
Depuis 18 mois, la crise sanitaire liée au COVID 19 affecte fortement lensemble de la filière fruits et légumes. De la production à la vente au consommateur final, tous les maillons ont été plus ou moins impactés et ont dû sadapter à de nouvel[...]Article
Farmer seed systems come in many shades: Conserving, producing, and using diverse plant material for different motives and purposes, whether the conservation or selection of locally adapted plant varieties and populations, or the safeguard of so[...]Article
Local products are considered among the agricultural products to which the State has attached particular importance in recent years, distinguishing them by a set of projects within the framework of solidarity farming. It aimed to improve the con[...]Article
L.R. Trento ; G.M. Pereira ; C.J. Chiappetta Jabbour ; N.O. Ndubisi ; V. Mani ; M. Hingley ; M. Borchardt ; J.U. Gustavo ; M. de Souza |This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi-structured interviews with su[...]Article
Article
This study was conducted to determine sheep farmers selection of marketing channels in livestock sales and the factors affecting their choices. The research data were generated from the survey data of 53 enterprises selected via simple random s[...]Article
The aim of this paper is to investigate the role of EU legislation in shaping innovation in cereal varieties. The research focuses on two fields of law and their relationship, i.e., intellectual property and agricultural law. More specifically, [...]Article
L. Fredriksson ; M. Rizov ; S. Davidova ; A. Bailey |Bulgaria has a long tradition of smallholder farming, predominantly producing for self-consumption. As a result of land reform and farm restructuring, many rural households received agricultural land. Some developed commercial farms but most hou[...]Article
Cet article porte sur les migrations des néo-agriculteurs vers lItalie rurale. À partir dune enquête qualitative (entretiens et observations) menée en Sardaigne et dans la Tuscia (Italie centrale), il étudie comment ils sappuient sur les ancr[...]Article
I. Coopmans ; J. Bijttebier ; F. Marchand ; E. Mathijs ; L. Messely ; E. Rogge ; A. Sanders ; E. Wauters |Context : Resilience represents the ability of systems to anticipate, withstand, or adapt to challenges. Times of great stress and disturbance offer opportunity to identify and confirm key contributors to agri-food system resilience. The COVID-1[...]Article
Recent evidence illuminates the importance of relatively new concepts in grocery retailing, such as the concept of food values. The present work aims at analyzing the influence of: (i) food values on key non-financial results, particularly satis[...]Article
Recent years have witnessed a notable increase in the implementation of social innovation strategies for creating products with major social impact. Despite the lack of conceptual clarity still surrounding the term, social innovation, as a parti[...]Article
E. Schimmenti ; E. Viola ; C. Funsten ; V. Borsellino |This study attempts to measure the capacity of the EU geographical certification scheme to positively influence the price of certified products and the incomes of their producers. A comparison of the economic results of two cheese-producing dair[...]Article
Marketing cooperatives are gaining popularity in the supply chain management of fruits and vegetables (F&V) due to consumers increasing desire to purchase cooperative products as well as producers willingness to reinforce their bargaining powe[...]Article
The COVID-19 pandemic has been one of the biggest disruptive events of recent decades and has had a global effect on society and the economy. The political regulations resulting from COVID-19 also led to significant changes in physical grocery s[...]Article
The present article proposes a complete framework for supply chain strategy (SCS) analysis that is adapted to the specific characteristics of the agrifood chain, thereby facilitating the management of the former. As a specific case of analysis, [...]Article
Pour mieux comprendre les mécanismes qui participent à la performance des points de vente de fruits et légumes, lanalyse de loffre proposée aux consommateurs dans les différents points de vente est un enjeu majeur. Le projet Analyse de lOffre[...]Thèse, Mémoire, Master
H. Abdallah | 2021La présente étude a pour objectif principal d'analyser et d'évaluer la compétitivité du secteur agricole libanais, prenant comme étude de cas la filière pommes. En vue de répondre aux objectifs de l'étude, la méthode utilisée s'est basée sur l'a[...]Article
Despite the different elements that regard Food Supply Chains (FSCs) and the Short Food Supply Chains (SFSCs) as possessing opposing models, substantial changes are happening in them, such as economic, social and environmental sustainability pra[...]Ouvrage
Cet ouvrage saura convaincre le lecteur de sintéresser aux fruits et légumes et lamèner à comprendre que leur production par des petites exploitations est essentielle à la réalisation des Objectifs de développement durable établis par les Nati[...]Article
La datte détient un statut élevé dans le marché des produits agricoles et est lune des plus importantes productions de rente en particulier des petits agriculteurs. Lanalyse de la chaîne de valeur des dattes revêt une importance de premier deg[...]Article
The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as P[...]Article
Increasing fish consumption along with rising competition in the global seafood market has brought fisheries and aquaculture producers to adopt several differentiation and marketing strategies. Labelling schemes were thus introduced to respond t[...]Article
The Spanish olive oil sector is the world leader in terms of olive oil production. This sector primarily comprises companies in the social economy, especially cooperatives, which account for more than 75% of production. The emergence of second-t[...]Article
I. Koblianska ; O. Pasko ; T. Marenych ; N. Kotseruba ; V. Tkachenko |More than half of the total number of households in Ukraine are engaged in agricultural activities both for food self-sufficiency and for the production of marketable agricultural products, acting as subsistence or semi subsistence farms. The de[...]Article
Lobjectif de cet article est dexaminer linfluence des perceptions des consommateurs à légard de lécopackaging sur leurs réponses comportementales. Dans un premier lieu, une recherche exploratoire qualitative sous forme de groupe de discussi[...]Article
M. Rivera ; A. Guarin ; T. Pinto-Correia ; H. Almaas ; L. Arnalte Mur ; V. Burns ; M. Czekaj ; R. Ellis ; F. Galli ; M. Grivins ; P. Hernández ; P. Karanikolas ; P. Prosperi ; P. Sánchez-Zamora |The importance of small farms is well established and recognized in developing countries, but far less is known about their role in Europe, where agriculture is largely industrialized. In this paper we use a comparative analysis of evidence from[...]Article
D. Fernández-Uclés ; S. Elfkih ; A. Mozas Moral ; E. Bernal Jurado ; M.J. Medina-Viruel ; S. Ben Abdallah |This study aims to assess the economic efficiency of Tunisian olive oil firms in order to identify the organizational and technological variables that are directly associated with greater efficiency. The Data Envelopment Analysis (DEA) and fuzzy[...]Article
We examine the potential demand for a local food speciality product, saffron, with alternative labels, using a choice experiment. The paper contributes to the literature on credence attributes, by examining Willingness to Pay (WTP) for the local[...]