Lemeilleur S., Tozanli S. (2007). A win-win relationship between a producers' union and a supermarket chain in the Turkish fresh fruit and vegetables sector. Londres (Royaume-Uni) : IIED. 30 p. (Regoverning Markets Innovative Practice).
http://eumed-agpol.iamm.fr/html/publications/partners/lemeilleurtozanli.pdf
http://eumed-agpol.iamm.fr/html/publications/partners/lemeilleurtozanli.pdf
Titre : | A win-win relationship between a producers' union and a supermarket chain in the Turkish fresh fruit and vegetables sector |
Auteurs : | S. Lemeilleur ; S. Tozanli |
Type de document : | Ouvrage |
Editeur : | Londres [Royaume-Uni] : IIED, 2007 |
Collection : | Regoverning Markets Innovative Practice |
Format : | 30 p. / réf. |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 11 - COMMERCE ; 11.2 - Commercialisation. DistributionThésaurus IAMM TURQUIE ; RELATION PRODUCTEUR DISTRIBUTEUR ; MARCHE ; ORGANISATION PROFESSIONNELLE AGRICOLE ; PRODUCTION AGRICOLE ; GRANDE SURFACE ; SECTEUR AGROINDUSTRIEL ; FRUITS ET LEGUMES ; PRODUIT FRAIS |
Résumé : | The rapid growth of supermarkets in Turkey during these recent years could offer new marketing opportunities for producers, in particular for fresh fruits and vegetables supply, for which proximity may be a source of better freshness quality (Dries and al., 2004). Moreover FFV growing could increase significantly farmers income with intensive production systems since a majority of producers in Turkey are very small landholders. Thus, FFV sector is a highly relevant subject to study as the paper focuses specifically on market access of small producers. However, the FFV marketing in Turkey is highly regulated. Since 1995, a market regulation law obliges all FFV to pass through wholesale markets under commissioners control. Otherwise, the law allows Producers Unions to market their produce without passing through wholesale markets. In this research work, which is part of the international project Regoverning markets, the main assumption of the authors is that both supermarkets and producers in Turkey have interest in contracting with each other through Producers Unions, because they reduce their marketing costs related to transaction fees. Actually, it can be observed that supermarket chains seem looking for this kind of direct linkages. Most of the difficulties come from the producers who can not organize themselves around unions. The present paper focuses on, the success story of a Village Development Cooperative that became a Producers Union since 1995, and contracts directly with supermarkets. This case illustrates a win-win relationship between producers and buyers |
Cote : | En ligne |
URL / DOI : | http://eumed-agpol.iamm.fr/html/publications/partners/lemeilleurtozanli.pdf |