Antonelli A., Ilbert H. (2012). Legal protection of mediterranean products. In : Mombiela F. (dir.), Abis S. (dir.). Mediterra 2012 : the Mediterranean diet for sustainable regional development.
Paris (France) : Presses de Sciences Po.
p. 327-344.
(Mediterra, n. 13).
Chapter 16. Part 6 : Law and trade.
Titre : | Legal protection of mediterranean products |
in : | |
Auteurs : | A. Antonelli ; H. Ilbert |
Type de document : | Chapitre d'ouvrage |
Editeur : | Paris [France] : Presses de Sciences Po, 2012 |
Collection : | Mediterra, ISSN 1960-8527 |
Format : | p. 327-344 |
Note générale : | Chapter 16. Part 6 : Law and trade |
Langues : | Anglais |
Catégories : |
Catégories principales 04 - DEVELOPPEMENT LOCAL ET REGIONAL ; 4.3 - Appellations liées au Territoire. Produits du Terroir. QualitéThésaurus IAMM LABEL DE QUALITE ; SAVOIR FAIRE ; PRODUIT ALIMENTAIRE ; PRODUIT DU TERROIR ; NORME ; UNION EUROPEENNE ; COMMERCE INTERNATIONAL ; REGLEMENTATION ; REGION MEDITERRANEENNE |
Résumé : | The legitimacy of a mark referring to a terroir, or local area, depends on the relationship of trust between consumers and producers. There is no objective proof attesting to the authenticity of a particular know-how. Historical depth depends on temporal and spatial awareness. A relationship of trust crystallises in the name or mark used to designate a product. Marks acquire legitimacy on the basis of the reputation of a product or terroir, which is built on know-how and history relating to practices. The present paper, which combines a historical and critical approach, examines the circumstances in which these quality and origin marks emerge and spread. Multi-actor initiatives based on private or public standards rely on the economic reasoning of differentiation and market segmentation. Distinctive marks are attractive in terms of possible competitive advantages and the asset of protecting market positioning, since they bestow an exclusive title, which excludes competition. Distinctive marks are governed and managed by administrations, the guardians of doctrine, and have been the subject of compromise throughout their history. France and Europe are the bedrock of designations of origin designed to guarantee the protection of brands that are reputed for their producers practical know-how. Roquefort and Parmesan are emblematic of these leading trade names, which are protected against imitations by national law. Since the early 1990s, there have been shifts in meaning and practice between protection through intellectual property rights and quality control procedures. Analysis of European policies and the policies of the southern Mediterranean countries shows that legal tools and efforts to comply with the corpus of global trade rules have been developing as the result of the spread of the origin and quality model. The ability to modify standards and to steer the direction of their development is a challenge raised by international competition. |
Cote : | BM-I02-MOM-2012 |
Documents numériques (1)
CI120278.pdf Adobe Acrobat PDF |