Resano H., Sanjuan A.I., Albisu L.M. (2012). Consumers' response to the EU quality policy allowing for heterogenous preferences. Food policy, 01/08/2012, vol. 37, n. 4, p. 355-365.
https://doi.org/10.1016/j.foodpol.2012.03.006
https://doi.org/10.1016/j.foodpol.2012.03.006
Titre : | Consumers' response to the EU quality policy allowing for heterogenous preferences (2012) |
Auteurs : | H. Resano ; A.I. Sanjuan ; L.M. Albisu |
Type de document : | Article |
Dans : | Food policy (vol. 37, n. 4, August 2012) |
Article en page(s) : | p. 355-365 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Thésaurus IAMM COMPORTEMENT DU CONSOMMATEUR ; POLITIQUE DE LA QUALITE ; CERTIFICATION ; PROVENANCE ; JAMBON ; APPELLATION D'ORIGINE PROTEGEE ; ESPAGNECatégories principales 08 - ALIMENTATION ; 8.1 - Consommation Alimentaire. Comportement |
Résumé : | Using dry-cured ham as an anchor product, consumers preferences for EUQuality Certification schemes, region of origin and price have been investigated with conjoint analysis. In order to achieve this aim, a mixed rank-ordered logit which allows for the investigation of heterogeneous preferences and their sources has been estimated. In particular, we have analysed to what extent consumers socio-demographic traits affect their price-sensitiveness and whether consumers sensory (hedonic) valuations and attitudes towards ham with a Protected Designation of Origin (PDO) affect the preferences for specific attributes. Results show that consumers with a low-medium age and income are more price sensitive. Consumers more inclined sensorially towards the regional specialty (with or without PDO) are more likely to purchase this product, and consumers with a more favourable attitude towards PDO ham are also more prone to purchase cured ham with quality certification. Findings also suggest that although the PDO scheme attracts a segment of consumers, the origin by itself is still a more powerful signal of quality, and more specifically the region of origin. |
Cote : | Réservé lecteur CIHEAM |
URL / DOI : | https://doi.org/10.1016/j.foodpol.2012.03.006 |