Stanco M., Lerro M. (2020). Consumers preferences for and perception of CSR initiatives in the wine sector. Sustainability, 01/07/2020, vol. 12, n. 13, p. 1-13.
https://doi.org/10.3390/su12135230
https://doi.org/10.3390/su12135230
Titre : | Consumers preferences for and perception of CSR initiatives in the wine sector (2020) |
Auteurs : | M. Stanco ; M. Lerro |
Type de document : | Article |
Dans : | Sustainability (vol. 12, n. 13, July 2020) |
Article en page(s) : | p. 1-13 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 10 - INDUSTRIES ; 10.9 - VinThésaurus IAMM VITICULTURE ; RESPONSABILITE SOCIALE ; COMPORTEMENT DU CONSOMMATEUR ; CERTIFICATION ; VIN ; CONSENTEMENT A PAYER ; PERFORMANCE ENVIRONNEMENTALE ; AGRICULTURE BIOLOGIQUE ; ITALIE |
Résumé : | This study explores consumers preferences for corporate social responsibility (CSR) initiatives implemented in the wine sector. Moreover, it investigates consumers perception and price premium for four wine certifications related to corporate social responsibility (i.e., SQNPI Sustainable Quality; V.I.V.A. Sustainable Wine; Organic, and EqualitasSustainable Wine). Overall 251 regular Italian wine consumers participated in an online survey. Their preferences for 11 CSR initiatives implemented in the wine sector were assessed through a bestworst scaling analysis. The study findings show that the most important CSR initiatives for consumers are health and food safety, sustainable agricultural practices, and air pollution. By contrast, those least important for consumers are energy consumption, sustainable packaging, and fair trade. Consumers expressed a positive perception in terms of CSR performance for all the certifications investigated, while their price premium was higher for wine with Organic certification. The study offers several implications for wineries. Specifically, it suggests the CSR initiatives that wineries may implement to fully meet consumers preferences. |
Cote : | En ligne |
URL / DOI : | https://doi.org/10.3390/su12135230 |