Santucci F.M., Schifani G. (1999). The marketing of organic food in Italy. Medit, 01/12/1999, n. 4, p. 8-14.
https://newmedit.iamb.it/edizioni_new_medit,229,229,1999,127,688,the-marketing-of-organic-food-in-italy.htm
https://newmedit.iamb.it/edizioni_new_medit,229,229,1999,127,688,the-marketing-of-organic-food-in-italy.htm
Titre : | The marketing of organic food in Italy (1999) |
Auteurs : | F.M. Santucci ; G. Schifani |
Type de document : | Article |
Dans : | Medit (n. 4, 1999/12) |
Article en page(s) : | p. 8-14 |
Langues : | Anglais |
Langues du résumé : | Anglais ; Français |
Catégories : |
Thésaurus IAMM AGRICULTURE BIOLOGIQUE ; COMPORTEMENT DU CONSOMMATEUR ; COMMERCIALISATION ; PRIX A LA CONSOMMATION |
Résumé : | This paper illustrates the growth and the present situation of the market for organic food in Italy. It is based on a large number of surveys and investigations, partly made by the Authors and partly made by other researchers during the last 10 years. It covers the following points: - Profile of consumers: the growing awareness about links between nutrition, health and environment is attracting new consumers towards quality foods. The socio-economic profiles and the purchasing behaviours of Italian consumers are described. - Marketing channels: the growth of organic production is forcing old and new producers into new ways of marketing, some of which are quite traditional and others are high-tech. The paper explains where the Italian farmers sell their products and what is happening in Northern and Southern Italy. Direct marketing and organized food chains; the role of processors; how the processors see the future; the role of specialised shops and that of supermarkets and franchising. - Prices: organic food is no longer more costly than conventional high quality food |
Cote : | Demander à l'accueil |
URL / DOI : | https://newmedit.iamb.it/edizioni_new_medit,229,229,1999,127,688,the-marketing-of-organic-food-in-italy.htm |