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Thésaurus IAMM > MARKETING > COMMERCIALISATION > CIRCUIT DE COMMERCIALISATION
CIRCUIT DE COMMERCIALISATIONSynonyme(s)Canal de distribution ;Chaîne de distribution ;Circuit de distribution Structure de commercialisationVoir aussi |
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Article
This paper offers a theoretical contribution by outlining both the opportunities and the challenges of food platformisation for peri-urban agriculture. The growing platformisation of the food sector is drastically transforming how food is produc[...]
Article
E. Skrimizea ; J. Idbourrous ; S. ljlil ; R. Beghi ; K. Davidovic ; A. Paul ; C. Parra |L’huile d’argane est une ressource économique et un élément culturel clé de la région Souss Massa au Sud-ouest du Maroc. Ce compte-rendu d’un groupe de discussion examine les défis socio-écologiques des coopératives féminines produisant et comm[...]
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L. Fernández-Casal ; E. Karakaya Ayalp ; S.P. Öztürk ; L.M. Navas-Gracia ; F. Geçer Sargin ; J. Pinedo-Gil |The current conventional food system is led by large-scale agribusinesses, characterized by industrialized production and increasing distance between food production and consumption. In response, alternative food initiatives (AFIs) have typicall[...]
Article
La crise Covid a entraîné une série d'évènements perturbateurs qui ont fortement impacté les circuits courts alimentaires. Les producteurs, durement touchés, ont dû réorganiser leurs débouchés pour maintenir leur activité économique. Cet article[...]
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Agricultural digitalization and short food supply chains (SFSCs) are considered to be different avenues for transitioning to more sustainable agrifood systems. Can these avenues be put together, or are they parallel and, hence, not compatible? T[...]
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To mitigate the impacts of future shocks and achieve its targets, the Food Summit 2021 advocates for a transition toward more resilient Food systems. Alternative food movements, such as Farmers’ Markets (FM), claim to contribute to this transiti[...]
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This paper reviews the literature on sustainability in the food vending industry to understand whether: (1) the topic of sustainable development is addressed at the academic level when it comes to the sector; (2) whether or not the industry is o[...]
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R.G. Robu ; A.P. Alexoaei ; V. Cojanu ; D. Miron |This paper attempts to provide insights into the current network configurations of the food-trade system and to study the short-term effects of one of the ongoing and lasting global crises, the Ukraine War, on the link intensity. Towards this en[...]
Article
The process of standardization within the dominant agrifood system is being accompanied by growing demand for differentiated high-quality food products that are environmentally sustainable. In this scenario, Alternative Food Networks (AFNs) coul[...]
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In France, Short Food Supply Chains (SFSCs) operate under specific regulatory frameworks, involving either direct sales or transactions with no more than one intermediary. SFSCs are of particular interest to local communities as they offer a pot[...]
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The objective of this article is to revisit the debates around the role of the informal economy in the structuring of agricultural value chains. We are learning lessons from the Covid-19 crisis and the role played by the informal sector during t[...]
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The subject of this article is the issue of short food supply chains. The research problem formulated in the paper aims to address whether short food supply chains ensure the sustainable development of rural areas and whether they are being disp[...]
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In the last decade, agricultural cooperatives have become increasingly popular in the food industry. This paper aims to shed light on the extensive literature on agricultural cooperatives. Design/Methodology/Approach: In conducting this review, [...]
Article
F. Jia ; G. Shahzadi ; M. Bourlakis ; A. John |Purpose This review aims to comprehensively analyze the Short Food Supply Chain (SFSC) model, which connects local food producers directly with consumers. By exploring participation factors, sustainable practices, challenges, economic impacts, a[...]
Thèse, Mémoire, Master
Ce rapport examine l'organisation qu’entretiennent les plateformes agroalimentaires numériques avec les producteurs en lien avec la promotion d’un approvisionnement sain et local en France. L’étude repose sur un échantillon de 90 plateformes afi[...]
Article
Dans un contexte d'allongement des filières alimentaires et de déconnexion entre lieu de production et lieu de consommation, une attention croissante est portée aux circuits de distribution intra-territoriaux. La reterritorialisation des filière[...]
E-Book
Où et comment ferons-nous nos courses demain ? Avec l’essor des plateformes numériques, le libre-service est remis en cause, dans l’alimentaire comme ailleurs. Et le parcours client d’hier se réinvente à tâtons. Ce livre imagine quatre scénario[...]
Thèse, Mémoire, Master
Au-delà de représenter une solution alternative au modèle industriel, les circuits courts peuvent contribuer à remettre en valeur le métier d’agriculteur, favorisant l’installation de nouvelles générations ayant des projets innovants. Ce mémoire[...]
Article
Online presence is essential for companies operating in the social economy. The health crisis resulting from Covid-19 has reinforced the need to access the Internet and develop online commerce. This paper analyses the online presence of Catalan [...]
Article
The paper aims to examine the impact of different beekeepers’ characteristics on their perceptions of two personal competencies required for successful participation in short food supply chains (abbr. SFSCs): (1) Communication and marketing know[...]
Article
A. Bertossi ; S. Troiano ; F. Marangon |The agribusiness sector needs substantial funding to initiate an ecological transition involving healthy diets and the creation of local circuits and linkages. One sector that has yet to be studied from this perspective is vending, whose importa[...]
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Cet article étudie le soutien aux circuits courts alimentaires de proximité (CCAP) dans la politique de développement rural. Nous interrogeons la portée des actions CCAP créées par et pour les territoires à travers les groupes d’actions locaux ([...]
Article
Civic crowdfunding (CiC) and matchfunding (MF) are innovative private-public financing tools that can back projects with positive social and environmental characteristics. The purpose of this study is to analyse the potential opportunities and c[...]
Article
Short food supply chains (SFSCs) are advocated as strategies to improve the sustainability of the agro-food system. The recent literature claims that SFSCs are examples of social experimentation and innovation. By scaling up the positive element[...]
Article
C. Ribeiro ; C.M. Viana ; I. Girão ; E. Figueiredo ; J. Rocha |The asymmetries between rural and urban areas have continued to increase over the last decades, contributing to an imbalance of economic, social, and territorial dimensions between regions. Urban stores specialized in the commercialization of ru[...]
Article
Despite the extensive literature on Local Agro-food Systems (LAFS), which involves research on local food identity and organisational proximity, the environmental sustainability of these systems has rarely been addressed. This paper develops a n[...]
Article
Article
Cet article s’intéresse à la répartition spatiale des exploitations agricoles commercialisant tout ou partie de leur production en circuit court (CC). L’objectif est d’identifier, à l’aide de l’économétrie spatiale les facteurs déterminants du c[...]
Article
Nowadays, trends related to alternative promotion options for small farmers in changing agri-food supply chains stand out. Urban Agriculture (UA) is a multifaceted system ranging from traditional production, processing, distribution, and consump[...]
Article
In this paper, we study customer satisfaction in short food supply chains. Specifically, we address how elements of the marketing mix of short food supply chains drive customer satisfaction. Our empirical work is based on a survey adopting a met[...]
