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Functional food, uncertainty and consumers' choices: a lab experiment with enriched yoghurts for lowering cholesterol

S. Marette ; J. Roosen ; S. Blanchemanche ; E. Feinblatt-Mélèze |

Dans Food policy (vol. 35, n. 5, October 2010)

A lab experiment was conducted in France to evaluate the impact of health information on consumers’ choices for functional food. Successive messages revealing benefits and uncertainties of consuming yoghurts with added plant sterols for reducing[...]

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