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The effect of ethnocentrism on product evaluation and purchase intention: the case of extra virgin olive oil (EVOO)

J.J. Blazquez-Resino ; S. Gutierrez-Broncano ; P. Jimenez-Estevez ; I.R. Pérez-Jiménez |

Dans Sustainability (vol. 13, n. 9, May 2021)

This study is framed within the concept of sustainability of local foods such as extra virgin olive oil (EVOO) and considers the effects of country of origin (COO) and ethnocentrism as relevant factors in decision making about product choice. Ou[...]

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