Centre de Documentation Méditerranéen

Article

Consumers’ perception of Prosecco wine packaging: a pilot study in Padua and Milan

I. Procidano ; C. Mauracher ; M. Valentini |

Dans Economia agro-alimentare (vol. 23, n. 1, May 2021)

This paper aims to illustrate and discuss the importance of packaging attributes in the wine market. A survey was conducted in the north of Italy to assess how different attributes affect the probability of choosing a bottle of Prosecco wine. Tw[...]

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