Centre de Documentation Méditerranéen

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Understanding the purchasing behavior of consumers in response to sustainable marketing practices: an empirical analysis in the food domain

I. Mancuso ; A. Natalicchio ; U. Panniello ; P. Roma |

Dans Sustainability (vol. 13, n. 11, June 2021)

Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way in which value is created, communicated, and distributed. This is increasingly impacting marketing pr[...]

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