Centre de Documentation Méditerranéen

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Customer satisfaction in short food supply chains: a multiple criteria decision analysis approach

A. Tiganis ; E. Grigoroudis ; P. Chrysochou |

Dans Food Quality and Preference (vol. 104, March 2023)

In this paper, we study customer satisfaction in short food supply chains. Specifically, we address how elements of the marketing mix of short food supply chains drive customer satisfaction. Our empirical work is based on a survey adopting a met[...]

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