| Titre : | Suitability and tendencies of small-scale agricultural producers toward e-commerce: an in-depth interview study for evidence from a developing country (2025) |
| Auteurs : | S.Ü. Kestane ; E.C. Demirkol ; Ö. Kestane ; Z.A. Bulut |
| Type de document : | Article |
| Dans : | New Medit (vol. 24, n. 4, September 2025) |
| Article en page(s) : | p. 39-57 |
| Langues : | Anglais |
| Langues du résumé : | Anglais |
| Catégories : |
Catégories principales 11 - COMMERCE ; 11.2 - Commercialisation. DistributionThésaurus IAMM CIRCUIT DE COMMERCIALISATION ; COMMERCE ELECTRONIQUE ; PETITE EXPLOITATION AGRICOLE ; EXPLOITATION AGRICOLE FAMILIALE ; PAYS EN DEVELOPPEMENT ; TURQUIE |
| Résumé : | This study focuses on identifying the challenges faced by small family farmers and examining the potential of e-commerce for marketing agricultural products. It aims to observe the suitability and tendencies of small-scale agricultural producers toward e-commerce and to determine their readiness for this marketing method. Given the rising trend of e-commerce and digital marketing, this research holds significant importance for the agricultural future of a developing economy. Based on in-depth interviews with 27 farmers from 11 villages, our findings showed that small family farmers do not have infrastructure issues regarding e-commerce. However, their lack of knowledge about e-commerce, adherence to the existing system, and lack of trust in e-commerce are identified as the main obstacles to e-commerce implementation. This study contributes to the existing knowledge by offering a conceptual framework on e-commerce adoption that has five main elements regarding adaptation to e-commerce, namely (1) the obstacles they face, (2) the future of agricultural production, (3) marketing of agricultural products, (4) production problems, and (5) the nature of e-commerce. |
| Cote : | En ligne |
| URL / DOI : | https://doi.org/10.30682/nm2504c |
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