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Article
L.R. Trento ; G.M. Pereira ; C.J. Chiappetta Jabbour ; N.O. Ndubisi ; V. Mani ; M. Hingley ; M. Borchardt ; J.U. Gustavo ; M. de Souza |This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi-structured interviews with su[...]
Article
J.U. Gustavo ; L.R. Trento ; M. de Souza ; G.M. Pereira ; A.B. Lopes de Sousa Jabbour ; N.O. Ndubisi ; C.J. Chiappetta Jabbour ; M. Borchardt ; L. Zvirtes |This article seeks to identify and analyze green marketing actions that can reduce food waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW mitigation strategies. The article is based on a multiple case study o[...]
