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Thésaurus IAMM > MARKETING > COMMERCIALISATION > CIRCUIT DE COMMERCIALISATION
CIRCUIT DE COMMERCIALISATIONSynonyme(s)Canal de distribution ;Chaîne de distribution ;Circuit de distribution Structure de commercialisationVoir aussi |
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Article
Nowadays, trends related to alternative promotion options for small farmers in changing agri-food supply chains stand out. Urban Agriculture (UA) is a multifaceted system ranging from traditional production, processing, distribution, and consump[...]
Article
In this paper, we study customer satisfaction in short food supply chains. Specifically, we address how elements of the marketing mix of short food supply chains drive customer satisfaction. Our empirical work is based on a survey adopting a met[...]
Article
Assessing, designing and implementing more sustainable agri-food systems has become a high priority in scientific research and political agendas worldwide. The ongoing Russia-Ukraine conflict is highlighting the fragility of globalised food dist[...]
Article
Short supply chains have recently gained increased attention because of the turbulence in the global environment caused by exogenous influences that create unstable and uncertain conditions. The emergence of short supply chains is of particular [...]
Article
P. Prosperi ; F. Galli ; O.M. Moreno-Pérez ; Y. Chiffoleau ; S. Grando ; P. Karanikolas ; M. Rivera ; G. Goussios ; T. Pinto-Correia ; G. Brunori |With growing concern for the unsustainability of food systems, the international research community has turned its attention to small farms as key actors to potentially face the global food crisis. This study aims to support a policy design that[...]
Article
Dans un contexte d’affirmation du cadre de la transition agroécologique, la stratégie des filières longues pose question, puisqu’elles forment l’essentiel du paysage agroalimentaire français. La compréhension de l’articulation entre les formes d[...]
Article
V.M. Merlino ; S. Massaglia ; S. Blanc ; F. Brun ; D. Borra |The specialty milk market in Italy has shown positive trends in recent years. Companies, from small producers to market leaders, continue to invest in differentiating their product lines, increasingly orienting their production choices towards s[...]
Article
The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive ap[...]
Article
Les tensions de rôles au travail des agriculteurs constituent un sujet très actuel encore peu traité. La mutation des systèmes agricoles conduit les agriculteurs à endosser de nouveaux rôles en particulier en matière de distribution de leur prod[...]
Article
Ces vingt dernières années, le commerce en ligne a connu un réel essor notamment dans le secteur alimentaire. Nous analysons l’effet de l’émergence du e-commerce sur le comportement du consommateur ainsi que son bien-être, la concurrence en aval[...]
Article
Background: People’s dietary and lifestyle habits appeared to be influenced by restrictive measures imposed in response to the COVID-19 pandemic. This study examines the differences in dietary and lifestyle habits during and after the lockdown m[...]
Article
For the first time in history, the majority of humankind now reside in an urban environment, with that figure expected to reach two thirds by 2050 [...]
Article
En dépit de résultats très contrastés ces deux dernières années, la progression de la demande bio semble se poursuivre. Ce dynamisme demeure toutefois à relativiser compte tenu de la taille de ce marché. Désormais, la gamme des fruits et légumes[...]
Article
A. Costa ; J. Soares ; E. Salas-Leiton ; A. Bordalo ; S. Costa-Dias |The fisheries industry has been one of the most immediate and severely impacted sectors by the COVID-19 pandemic and lockdowns in particular. This study aimed to gather detailed information about the new initiatives that, preferentially on an on[...]
Article
Les produits bio n'ont plus le monopole des produits sains et écologiquement responsables. La stagnation voire la baisse de consommation l'atteste.
Article
K. Martens ; S. Rogga ; J. Zscheischler ; B. Pölling ; A. Obersteg ; A. Piorr |In response to the negative effects caused by structures of the dominant agricultural system and new market opportunities, increasing food supply structures have re-emerged in the urban-rural context of industrialized countries in recent years. [...]
Article
La traditionnalité est un axe stratégique important dans le secteur alimentaire. Pourtant, sa définition et son opérationnalisation restent imprécises. Cette recherche conceptualise la traditionnalité perçue d’un produit alimentaire à l’aide de [...]
Article
F. Alban ; P. Le Floc'h ; F. Daurès ; O. Guyader ; O. Thébaud |La crise liée à la pandémie de Covid-19 a affecté l’industrie de la pêche française par des perturbations du marché, tant du côté de l’offre que de la demande. Cet article se concentre sur la mesure des impacts de ces perturbations sur les halle[...]
Article
This article presents a systematic review of innovative projects funded by EU Rural Development Programs that were designed and implemented in rural areas of the European Union to facilitate the territorialized production of foodstuffs and their[...]
Article
The main topic is Serbian agro-food potential. Serbia possesses exceptional natural resources having in mind it is located in the most favourable region of the north latitude. If this potential is used in an optimal measure, it would bring excep[...]
Article
E. Raptou ; K. Mattas ; E. Tsakiridou ; G. Baourakis |The present study explored COVID-19 outbreak impacts on the food system in terms of agro-food production, distribution networks efficiency, and emerging food consumption patterns according to food experts' perspectives. Individual level data wer[...]
Article
D. Recchia ; P. Rollet ; M. Perignon ; N. Bricas ; S. Vonthron ; C. Perrin ; C. Méjean |Background: To limit the spread of COVID-19, a strict lockdown was imposed in France between March and May 2020. Mobility limitations and closure of non-essential public places (restaurants, open-air markets, etc.) affected peoples' food environ[...]
Article
The relationship between food and cities has been recognized as an area of interest for urban planning only recently, thanks to measures adopted at various government levels, locally and internationally. Rethinking the processes of food producti[...]
Article
Covid-19 had a negative effect economically and socially in Tunisia, as illustrated by the highest mortality rate recorded in Africa in March 2020 and the economic growth rate estimated at -9.3% by the Central Bank of Tunisia in 2020. The main c[...]
Article
Consumers increasingly prefer more direct and more transparent food distribution channels, such as short food supply chains (SFSCs). Nonetheless, SFSCs face a variety of issues and challenges in their creation and functioning, resulting in limit[...]
Article
With the prosperity of e-commerce, agricultural products e-commerce has also achieved certain development in the past few years, but there is still a large room for growth compared with the number of Internet users and the overall economic scale[...]
Article
The aim of this research was to provide a better understanding of factors influencing the performance of (small) agricultural producers. Considering the importance of agricultural producers, not just for maintaining a steady supply of products b[...]
Article
Les freins à l'achat en ligne de fruits et légumes sont-ils en train de disparaître ? Pendant des années, la performance moindre des produits frais en ligne s'expliquait par l'absence de sensorialité. Désormais, différents signaux indiquent que [...]
Thèse, Mémoire, Master
L’optimisation de la performance de la chaîne d’approvisionnement des entreprises pousse généralement ces dernières à mieux optimiser leurs approvisionnements ainsi que leurs activités logistiques. Dans le secteur de la distribution alimentaire,[...]
Rapport, Expertise, Working Paper
M. Requier-Desjardins, dir. ; T. Berchoux, dir. ; A. Cobacho, dir. | Montpellier [France] : CIHEAM-IAMM | Analyse Diagnostic d'une Zone Rurale | 2022
