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Thésaurus IAMM > MARKETING > COMMERCIALISATION > CIRCUIT DE COMMERCIALISATION
CIRCUIT DE COMMERCIALISATIONSynonyme(s)Canal de distribution ;Chaîne de distribution ;Circuit de distribution Structure de commercialisationVoir aussi |
Documents disponibles dans cette catégorie (456)

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Article
A. Bertossi ; S. Troiano ; F. Marangon |The agribusiness sector needs substantial funding to initiate an ecological transition involving healthy diets and the creation of local circuits and linkages. One sector that has yet to be studied from this perspective is vending, whose importa[...]![]()
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Cet article étudie le soutien aux circuits courts alimentaires de proximité (CCAP) dans la politique de développement rural. Nous interrogeons la portée des actions CCAP créées par et pour les territoires à travers les groupes dactions locaux ([...]![]()
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Civic crowdfunding (CiC) and matchfunding (MF) are innovative private-public financing tools that can back projects with positive social and environmental characteristics. The purpose of this study is to analyse the potential opportunities and c[...]![]()
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Short food supply chains (SFSCs) are advocated as strategies to improve the sustainability of the agro-food system. The recent literature claims that SFSCs are examples of social experimentation and innovation. By scaling up the positive element[...]![]()
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C. Ribeiro ; C.M. Viana ; I. Girão ; E. Figueiredo ; J. Rocha |The asymmetries between rural and urban areas have continued to increase over the last decades, contributing to an imbalance of economic, social, and territorial dimensions between regions. Urban stores specialized in the commercialization of ru[...]![]()
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Despite the extensive literature on Local Agro-food Systems (LAFS), which involves research on local food identity and organisational proximity, the environmental sustainability of these systems has rarely been addressed. This paper develops a n[...]![]()
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Cet article sintéresse à la répartition spatiale des exploitations agricoles commercialisant tout ou partie de leur production en circuit court (CC). Lobjectif est didentifier, à laide de léconométrie spatiale les facteurs déterminants du c[...]![]()
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Nowadays, trends related to alternative promotion options for small farmers in changing agri-food supply chains stand out. Urban Agriculture (UA) is a multifaceted system ranging from traditional production, processing, distribution, and consump[...]![]()
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In this paper, we study customer satisfaction in short food supply chains. Specifically, we address how elements of the marketing mix of short food supply chains drive customer satisfaction. Our empirical work is based on a survey adopting a met[...]![]()
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Assessing, designing and implementing more sustainable agri-food systems has become a high priority in scientific research and political agendas worldwide. The ongoing Russia-Ukraine conflict is highlighting the fragility of globalised food dist[...]![]()
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V.M. Chaves ; C. Rocha ; S.M. Gomes ; M.C. Jacob ; J.B. da Costa |Family farming is strengthening its strategic role in school nutrition, but coordinating between school feeding programs and the agricultural sector has proven to be challenging. The goal of this review was to identify the problems that school f[...]![]()
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Short supply chains have recently gained increased attention because of the turbulence in the global environment caused by exogenous influences that create unstable and uncertain conditions. The emergence of short supply chains is of particular [...]![]()
Série
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Rapport, Expertise, Working Paper
M. Requier-Desjardins, dir. ; T. Berchoux, dir. ; A. Cobacho, dir. ; R. Abdelouahad ; A. Bilel ; L. Announ ; C. Ben-Aicha ; S. Ben Hamed ; R. Ben-Moussa ; A. Ben-Salem ; A. El Maaqili ; F. Gheboub ; S. Grosse ; K. Hammadi ; S. Jourani ; R. Mehdaoui ; S. Nadif ; E. Ndjie ; J. Oger ; J. Panegos | Montpellier [France] : CIHEAM-IAMM | Analyse Diagnostic d'une Zone Rurale | 2023![]()
Article
P. Prosperi ; F. Galli ; O.M. Moreno-Pérez ; Y. Chiffoleau ; S. Grando ; P. Karanikolas ; M. Rivera ; G. Goussios ; T. Pinto-Correia ; G. Brunori |With growing concern for the unsustainability of food systems, the international research community has turned its attention to small farms as key actors to potentially face the global food crisis. This study aims to support a policy design that[...]![]()
Ouvrage
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Dans un contexte daffirmation du cadre de la transition agroécologique, la stratégie des filières longues pose question, puisquelles forment lessentiel du paysage agroalimentaire français. La compréhension de larticulation entre les formes d[...]![]()
Article
Cet article soutient que le choix de simplanter en circuit court alimentaire (CCA) a une portée institutionnelle, dans la mesure où cette pratique saccompagne dun changement de lenvironnement institutionnel des entrepreneur∙e∙s a[...]![]()
Article
Les consommateurs de produits locaux fréquentent entre autres lieux les grandes surfaces alimentaires. Dans la mesure où ils perçoivent les GSA comme ayant une légitimité territoriale pour proposer cette offre, leur comportement est impacté. Cel[...]![]()
Article
V.M. Merlino ; S. Massaglia ; S. Blanc ; F. Brun ; D. Borra |The specialty milk market in Italy has shown positive trends in recent years. Companies, from small producers to market leaders, continue to invest in differentiating their product lines, increasingly orienting their production choices towards s[...]![]()
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The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive ap[...]![]()
Article
Les tensions de rôles au travail des agriculteurs constituent un sujet très actuel encore peu traité. La mutation des systèmes agricoles conduit les agriculteurs à endosser de nouveaux rôles en particulier en matière de distribution de leur prod[...]![]()
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Ces vingt dernières années, le commerce en ligne a connu un réel essor notamment dans le secteur alimentaire. Nous analysons leffet de lémergence du e-commerce sur le comportement du consommateur ainsi que son bien-être, la concurrence en aval[...]![]()
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Background: Peoples dietary and lifestyle habits appeared to be influenced by restrictive measures imposed in response to the COVID-19 pandemic. This study examines the differences in dietary and lifestyle habits during and after the lockdown m[...]![]()
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For the first time in history, the majority of humankind now reside in an urban environment, with that figure expected to reach two thirds by 2050 [...]![]()
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En dépit de résultats très contrastés ces deux dernières années, la progression de la demande bio semble se poursuivre. Ce dynamisme demeure toutefois à relativiser compte tenu de la taille de ce marché. Désormais, la gamme des fruits et légumes[...]![]()
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A. Costa ; J. Soares ; E. Salas-Leiton ; A. Bordalo ; S. Costa-Dias |The fisheries industry has been one of the most immediate and severely impacted sectors by the COVID-19 pandemic and lockdowns in particular. This study aimed to gather detailed information about the new initiatives that, preferentially on an on[...]![]()
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Les produits bio n'ont plus le monopole des produits sains et écologiquement responsables. La stagnation voire la baisse de consommation l'atteste.![]()
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K. Martens ; S. Rogga ; J. Zscheischler ; B. Pölling ; A. Obersteg ; A. Piorr |In response to the negative effects caused by structures of the dominant agricultural system and new market opportunities, increasing food supply structures have re-emerged in the urban-rural context of industrialized countries in recent years. [...]