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MARKETINGSynonyme(s)Gestion commercialeVoir aussi |
Documents disponibles dans cette catégorie (299)
Article
Recent evidence illuminates the importance of relatively new concepts in grocery retailing, such as the concept of food values. The present work aims at analyzing the influence of: (i) food values on key non-financial results, particularly satis[...]Article
The purpose of this study was to illustrate and understand how consumers of cooperative food products could be segmented in the region of Western Greece. For this purpose, a questionnaire survey was undertaken involving almost 500 consumers in t[...]Article
The literature on the effect of organic labels on consumers perception of food products has grown significantly over the last two decades. Since the number of empirical studies has also increased greatly, a literature review revealing the opera[...]Article
The academic literature on consumer engagement and sustainable consumption has developed gradually over the last two decades. The body of knowledge related to the role of food and non-food retailers in this context, however, is only beginning to[...]Ouvrage
Article
In this paper, the authors analyze products from the organic farming system from consumption and consumers. The research aimed to determine the characteristics of the Serbian organic market, discover attitudes, practices, and features of differe[...]Article
Distribution of agricultural products from the aspect of farms is a continuous issue. Efficient application of the distribution model should provide a farm owner with regular income, as well as with a competitive advantage. Assessment of distrib[...]Article
The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as P[...]Article
Research on food waste reduction suggests that solutions aimed at reducing waste early in the consumption cycle are the most impactful. Based on this premise, food research labs and food manufacturers have started creating and selling foods made[...]Article
Lobjectif de cet article est dexaminer linfluence des perceptions des consommateurs à légard de lécopackaging sur leurs réponses comportementales. Dans un premier lieu, une recherche exploratoire qualitative sous forme de groupe de discussi[...]Article
Olive oil tourism is an emerging activity that is sparking a growing interest among tourists seeking to partake in this experience and the self-fulfilment it offers. An ever-greater number of olive oil mills are diversifying their businesses to [...]Article
Le secteur commerce a connu un développement important au Maroc ces dernières années, aujourdhui ce secteur est lun des piliers de léconomie nationale, il sagit du deuxième pourvoyeur demploi au Maroc après lagriculture. En 2017 ce secteur[...]Article
Article
The dehesa is the most widespread agroforestry system within the European Union and provides an important set of provisioning, regulating, and cultural ecosystem services. However, these systems have been in decline for a number of years, to a g[...]Article
Article
The agri-food sector has changed significantly over the years, moving from a simple production system to a more and more industrialized one. For agents/operators involved in this sector, ensuring product quality and environmental externalities h[...]Actes de Congrès ou Communication isolée
M. Donner ; T. Yatribi ; Y. Erraach ; F. López-i-Gelats ; I. Radic ; F. Jaafer ; R. Diaz-Ruiz ; J. Manuel ; S. Costa ; F. El Hadad-Gauthier | 2020COLIVE Collective marketing strategies and circular business models for valorising local food, agro-waste and by-products: example of the olive oil chain)seeks to understand the socio-economic conditions of olive oil, olive waste and by-product [...]Thèse, Mémoire, Master
Cette recherche se propose didentifier les facteurs clés de succès des différentes formes de e-commerce alimentaire en France (les modèles click and mortar ou les pure players), en se basant sur les deux approches logistique et marketing dune [...]Ouvrage
F. Gervais, coord. ; E. Venin, coord. ; L. Arzumanyan, collab. ; P. Blesbois, collab. ; E. Guillermain, collab. ; U. Mayrhofer ; M.B. Meurier, collab. ; D. Parker, collab. ; G.A. Soathan, collab. ; S. Varet, collab. ; F. Wagenhausen, collab. | Paris [France] : Foucher | 2020Le lecteur y trouvera également des outils qui lui permettront de gérer efficacement les opérations de commerce international compte tenu des évolutions récentes introduites par les nouvelles technologies de linformation et de la communication.[...]Article
A. Bouzid ; K. Boudedja ; F. Cheriet ; M. Bouchetara ; A. Mellal |Cet article tente de répondre à la question suivante : au-delà des caractéristiques de lexploitation agricole, quels sont les autres facteurs qui influencent les différents types dinnovation dans les filières stratégiques de lagriculture algé[...]Ouvrage
J.-L. Yengué, dir. ; K. Stengel, dir. | Tours [France] : Presses Universitaires François Rabelais | Tables des Hommes | 2020Incontestablement, le terroir revêt aujourdhui une connotation positive. Cest un signe de qualité recherché, aussi bien par les vignerons qui y voient une reconnaissance dans leurs pratiques des valeurs environnementales et paysagères ; par le[...]Article
La présente recherche vise à étudier le rôle des labels qualité dans le marketing des produits de terroir au Maroc et leurs effets sur la promotion de leurs ventes. Pour ce faire, une étude longitudinale a été effectuée sur les coopératives cert[...]Article
I. Opitz ; F. Zoll ; I. Zasada ; A. Doernberg ; R. Siebert ; A. Piorr |Community-supported agriculture (CSA), a model associated with the movement of Alternative Food Networks (AFN), is gaining increasing attention from citizens and in policy. Many studies have identified the economic benefits of CSA for farmers. S[...]E-Book
Today, one of the top priorities of an organizations modern corporate strategy is to portray itself as socially responsible and environmentally sustainable. As a focal point of sustainability initiatives, green supply chain management has emerg[...]Thèse, Mémoire, Master
Depuis quelques années, nous sommes entrés dans un monde de concurrence, caractérisé par une augmentation de loffre devant une diminution de la demande. Ce monde hyperconcurrentiel a marqué la fin de la vocation produit qui a cédé sa place à la[...]