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Article
Agriculture is essential to any country's economy. Agriculture is crucial not only for feeding a country's population but also for its impact on other businesses. The paradox of agri-food companies generating substantial profits despite seemingl[...]
Ouvrage
Article
In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience become increasingly more significant and wine tourism is no exception to this. Still, studies building on established concepts and sustainable practi[...]
Article
The article focuses on the specificity of the behavior of modern prosumers in the market for organic products as a determinant of sustainable consumption. The strengthening of the pro-consumer relationship is made possible thanks to ongoing tech[...]
Article
Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the busines[...]
Article
Résultats financiers en berne et évolution du comportement des clients obligent les enseignes à rechercher des relais de croissance et d'innovation.
Article
The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to crea[...]
Thèse, Mémoire, Master
L’industrie agroalimentaire en général et l’industrie de la nutrition infantile en particulier sont aujourd’hui en pleine concurrence. L’entreprise BLEDINA-DANONE a choisi l’innovation comme un axe stratégique pour créer un avantage concurrentie[...]
Ouvrage
La "Bible du marketing" : Tout le marketing à l'ère digitale. Pédagogique pour les étudiants, opérationnel pour les professionnels. 1) Pédagogique pour les étudiants : - Complet et clair : études de marché, marketing-mix, stratégie marketing,m[...]
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