El Dahr H., Fort F. (2007). Effect of goals salience and goals conflict on typicality: the case of "Health Food". Duluth (Etats-Unis) : Association for Consumer Research. 24 p. (Advances in Consumer Research, n. 35). North American Conference of the Association for Consumer Research, 2007/10/28, Memphis (Etats-Unis).
Titre : | Effect of goals salience and goals conflict on typicality: the case of "Health Food" |
Auteurs : | H. El Dahr ; F. Fort |
Type de document : | Actes de Congrès ou Communication isolée |
Editeur : | Duluth [Etats-Unis] : Association for Consumer Research, 2007 |
Collection : | Advances in Consumer Research, num. 35 |
Format : | 24 p. |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 08 - ALIMENTATION ; 8.2 - Nutrition. Alimentation Humaine. SantéThésaurus IAMM COMPORTEMENT DU CONSOMMATEUR ; ALIMENT SANTE POUR HOMME ; MOTIVATION ; REPRESENTATION MENTALE |
Résumé : | The aim of this article is to highlight the role of consumers goals, in this case the « health » goal, in the cognitive representations and perception of food products, in particular « health foods ». On the basis of the goal theories used in a categorical approach in information processing, we show that the salience of health goals has a significant influence on the perceived typicality of the products in the health food category. The consumption context and the overall hierarchy of the goals sought constitute moderating variables. |
Congrès : | North American Conference of the Association for Consumer Research, 2007/10/28, Memphis (Etats-Unis) |
Cote : | Réservé lecteur CIHEAM |