Menapace L., Moschini G. (2012). Quality certification by geographical indications, trademarks and firm reputation. European review of agricultural economics [Papier], 01/09/2012, vol. 39, n. 4, p. 539-566.
https://doi.org/10.1093/erae/jbr053
https://doi.org/10.1093/erae/jbr053
Titre : | Quality certification by geographical indications, trademarks and firm reputation (2012) |
Auteurs : | L. Menapace ; G. Moschini |
Type de document : | Article |
Dans : | European review of agricultural economics [Papier] (vol. 39, n. 4, September 2012) |
Article en page(s) : | p. 539-566 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Thésaurus IAMM MARQUE COMMERCIALE ; CERTIFICATION ; INDICATION GEOGRAPHIQUE PROTEGEE ; QUALITE ; ASYMETRIE DE L'INFORMATIONCatégories principales 04 - DEVELOPPEMENT LOCAL ET REGIONAL ; 4.3 - Appellations liées au Territoire. Produits du Terroir. Qualité |
Résumé : | We develop a reputation model to study the concurrent use of trademarks and certification for food products with a geographical indication (GI). The model extends Shapiro's (1983) approach to modelling reputation to a situation in which two technologies for the production of quality are available, one of which is available only in the GI region. In this setting, trademarks capture firm-specific reputations, whereas GI certification captures a notion of collective reputation. The model shows that GI certification improves the ability of reputation to operate as a mechanism for assuring quality linked to some inherent attributes of a particular production area. |
Cote : | Demander à l'accueil |
URL / DOI : | https://doi.org/10.1093/erae/jbr053 |