De Moura F. Alves, Nogueira C. Mendes, Gouvêa M. A. (2012). Atributos determinantes en la decisión de compra de consumidores de alimentos orgánicos. Agroalimentaria, 01/07/2012, vol. 18, n. 35, p. 75-86.
http://erevistas.saber.ula.ve/index.php/agroalimentaria/article/view/4175
http://erevistas.saber.ula.ve/index.php/agroalimentaria/article/view/4175
Titre : | Atributos determinantes en la decisión de compra de consumidores de alimentos orgánicos (2012) |
Auteurs : | F. Alves De Moura ; C. Mendes Nogueira ; M. A. Gouvêa |
Type de document : | Article |
Dans : | Agroalimentaria (vol. 18, n. 35, Julio-Diciembre 2012) |
Article en page(s) : | p. 75-86 |
Langues : | Portugais |
Langues du résumé : | Espagnol ; Anglais ; Français ; Portugais |
Catégories : |
Thésaurus IAMM PRODUIT BIOLOGIQUE ; COMPORTEMENT DU CONSOMMATEURCatégories principales 08 - ALIMENTATION ; 8.1 - Consommation Alimentaire. Comportement |
Résumé : | Consumer behavior and its food purchasing decisions involve the interaction between the profile of each customer, the attributes of the products in question as well as perception of such attributes by consumers. Considering the growing concern about environmental degradation and the recovery of a healthy diet, organic farming represents a sustainable and healthy alternative, experiencing significant growth both in production and in terms of demand for such products. Given the importance of the topic, this study sought to identify which attributes are most valued by consumers of organic products and the perception of those attributes related to the characteristics of the consumer profile. To meet this objective an exploratory study was conducted through a quantitative survey. The profile of the sample was 71.2 % women, 62% were married and 68% had children. The age group with the largest number of respondents was that of older people aged 50 to 69 years (35%); there were also 62% persons with university degree, indicating a high educational level of this market segment. The attributes considered most important by consumers sampled, in descending order, were: absence of chemical residuos, health benefits, the credibility of the sales outlet, freshness, and product certification. There is evidence that consumers of organic products may be segmented with respect to demographic variables such as «age», and behavioral issues and profile as «interest in obtaining information about environmental issues», ranging from the importance given to each attribute searched for different groups of these profile variables. |
Cote : | En ligne |
URL / DOI : | http://erevistas.saber.ula.ve/index.php/agroalimentaria/article/view/4175 |