Louviere J.J., Hensher D.A., Swait J.D. (2000). Stated choice methods: analysis and application. Cambridge (États-Unis) : Cambridge University Press. 402 p.
Titre : | Stated choice methods: analysis and application |
Auteurs : | J.J. Louviere ; D.A. Hensher ; J.D. Swait |
Type de document : | Ouvrage |
Editeur : | Cambridge [États-Unis] : Cambridge University Press, 2000 |
ISBN/ISSN/EAN : | 978-0-521-78830-4 |
Format : | 402 p. |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 03 - POLITIQUE ET THEORIE ECONOMIQUE ; 3.7 - Méthodes et Modèles Economiques et StatistiquesThésaurus IAMM ECONOMETRIE ; COMPORTEMENT DU CONSOMMATEUR ; SCIENCES DU COMPORTEMENT ; EVALUATION DE L'IMPACT ; METHODE ; PROJECTION ; MODELE ECONOMETRIQUE ; MODELE ; MODE DE VIE ; ETUDE DE CAS ; MARKETING ; TRANSPORT ; EVALUATION IMPACT SUR ENVIRONNEMENT ; ENVIRONNEMENT |
Mots-clés: | METHODE DE PREFERENCE DECLAREE |
Résumé : | Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling. |
Note de contenu : |
1. Choosing as a way of life
2. Introduction to stated preference models and methods 3. Choosing a choice model 4. Experimental design 5. Design of choice experiments 7. Complex, non-IID multiple choice designs 8. Combining sources of preference data 9. Implementing SP choice behaviour projects 10. Marketing case studies 11. Transportation case studies 12. Environmental valuation case studies 13. Cross and external validity of SP models |
Cote : | E14-LOU-2000 |
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
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28068 | E14-LOU-2000 | Papier | Centre de documentation | Espace Thématique | Disponible |