Kessari M.-E., Joly C., Jaouen A., Jaeck M. (2020). Alternative food networks: good practices for sustainable performance. Journal of Marketing Management, 01/07/2020, vol. 36, n. 15-16, p. 1417-1446.
https://doi.org/10.1080/0267257X.2020.1783348
https://doi.org/10.1080/0267257X.2020.1783348
Titre : | Alternative food networks: good practices for sustainable performance (2020) |
Auteurs : | M.-E. Kessari ; C. Joly ; A. Jaouen ; M. Jaeck |
Type de document : | Article |
Dans : | Journal of Marketing Management (vol. 36, n. 15-16) |
Article en page(s) : | p. 1417-1446 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 11 - COMMERCE ; 11.2 - Commercialisation. DistributionThésaurus IAMM CIRCUIT DE COMMERCIALISATION ; CIRCUIT DE DISTRIBUTION ALTERNATIF ; CONSOMMATION ALIMENTAIRE ; CIRCUIT COURT ; RESEAU ; ALIMENTATION DURABLE ; ENTRETIEN ; FRANCE |
Résumé : | New alternative forms of distribution and consumption are emerging in the food sector in response to the deficiencies of current market practices. The increase in alternative food networks, short chains and direct selling has led to the emergence of new forms of collective action. Collective farmer shops (CFSs) are small sales outlets created by groups of farmers that aim to sell local products with social motives of transparency, sustainable farming, food quality and the improvement of the producers livelihood. This research aimed to study the conditions under which these organisations maintain sustainable performance by achieving both social and economic goals. We developed a qualitative research protocol through 16 semidirected interviews with outlets engaged in an alternative food network in France. The results identify two groups that achieve social and economic performance and two groups that do not (only economic performance is achieved or none). |
Cote : | Réservé lecteur CIHEAM |
URL / DOI : | https://doi.org/10.1080/0267257X.2020.1783348 |