| Titre : | Behavior of online prosumers in organic product market as determinant of sustainable consumption (2021) |
| Auteurs : | M. Maciaszczyk ; M. Kocot |
| Type de document : | Article |
| Dans : | Sustainability (vol. 13, n. 3, February 2021) |
| Article en page(s) : | p. 1-14 |
| Langues : | Anglais |
| Langues du résumé : | Anglais |
| Catégories : |
Catégories principales 08 - ALIMENTATION ; 8.1 - Consommation Alimentaire. ComportementThésaurus IAMM COMPORTEMENT DU CONSOMMATEUR ; COMMERCE ELECTRONIQUE ; PRODUIT BIOLOGIQUE ; ALIMENT BIOLOGIQUE POUR HOMME ; CONSOMMATION RESPONSABLE ; CONSOMMATION ETHIQUE ; ALIMENTATION DURABLE ; RELATION PRODUCTEUR CONSOMMATEUR ; MARKETING ELECTRONIQUE ; POLOGNE |
| Résumé : | The article focuses on the specificity of the behavior of modern prosumers in the market for organic products as a determinant of sustainable consumption. The strengthening of the pro-consumer relationship is made possible thanks to ongoing technological changes, especially the development of the Internet. It is thanks to our online activities and the opinions of other Internet users that pro-consumer decisions concerning online purchases are shaped. The article presents the results of empirical studies conducted in 2020 on a sample of 664 respondents using a questionnaire, while the survey results were developed using SPSS Statistics. Findings of research showed the willingness of consumers for prosumption and kind of behaviors that were most often among the research group. In the course of research proceedings, it was possible to define factors that dispose declarative prosumers for the purchase of organic products. Conducted analyses also allowed for building the model of the influence of individual characteristics of respondents on the index of prosumption. |
| Cote : | En ligne |
| URL / DOI : | https://doi.org/10.3390/su13031157 |
Accueil
Sélection de la langue
Adresse
ÉQUIPE
Nous contacter
Informations pratiques
contact
