Ciolac R., Iancu T., Brad I., Adamov T., Mateoc-Sîrb N. (2021). Agritourism A business reality of the moment for Romanian rural areas sustainability. Sustainability, 01/06/2021, vol. 13, n. 11, p. 1-29.
https://doi.org/10.3390/su13116313
https://doi.org/10.3390/su13116313
Titre : | Agritourism A business reality of the moment for Romanian rural areas sustainability (2021) |
Auteurs : | R. Ciolac ; T. Iancu ; I. Brad ; T. Adamov ; N. Mateoc-Sîrb |
Type de document : | Article |
Dans : | Sustainability (vol. 13, n. 11, June 2021) |
Article en page(s) : | p. 1-29 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 04 - DEVELOPPEMENT LOCAL ET REGIONAL ; 4.4 - TourismeThésaurus IAMM TOURISME EN MILIEU RURAL ; AGROTOURISME ; DEVELOPPEMENT DURABLE ; COMMUNAUTE RURALE ; ZONE RURALE ; REGION D'ALTITUDE ; MARKETING TERRITORIAL ; ROUMANIE |
Résumé : | The agritourism activity can be a characteristic reality of the present, considering rural areas sustainability, being at the same time a business reality for rural entrepreneurs and a must have for rural communities that have tourism potential. It is a form of tourism, through which the tourist can receive a qualitative product at a reasonable price, but also a field that can ensure sustainable development over time, being at the same time environmentally friendly. The purpose of this scientific paper is to identify the aspects that make agritourism a possible business reality of the moment, for Romanian rural areas sustainability. We take into account the following areas: Bran-Moieciu areaconsidered the oldest in terms of agritourism experience, and Apuseni Mountains area, with a great inclination and potential for this activity. The study conducted for these two areas is focused on several aspects: the degree of involvement in agritourism activities, considering the number of years and managerial experience, the analysis of the types of activities/experiences offered by agritourism structures, the identification of the main reasons/motivations for the orientation towards agritourism and the manner in which this field is perceived. Aspects related to the marketing-finance part of the agritourism business are also taken into account: customers, distribution channels, financial sources, shortcomings observed by agritourism business owners and possible action directions so as to improve the activity/agritourism product. Agritourism may be a possible business reality of the moment for the studied areas and not only, but in the future, the entrepreneur/farmer must be constantly updated because of the changing situations that appear on the market, be able to make sustainable decisions for his/her own business, which in the future will ensure its viability and obviously its long-term profitability and development, and in the same time rural areas sustainability. |
Cote : | En ligne |
URL / DOI : | https://doi.org/10.3390/su13116313 |