Brace I. (2008). Questionnaire design: how to plan, structure and write survey material for effective market research. 2 ed. Londres (Royaume-Uni) : Kogan Page. 529 p.
https://doi.org/10.4135/9781483391700
https://doi.org/10.4135/9781483391700
Titre : | Questionnaire design: how to plan, structure and write survey material for effective market research |
Auteurs : | I. Brace |
Type de document : | E-Book |
Mention d'édition : | 2 |
Editeur : | Londres [Royaume-Uni] : Kogan Page, 2008 |
ISBN/ISSN/EAN : | 978-0-7494-5028-1 |
Format : | 529 p. |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 14 - SOCIOLOGIE ; 14.1 - Généralités et ThéorieThésaurus IAMM METHODOLOGIE DE L'ENQUETE ; METHODE ; QUESTIONNAIRE ; ENQUETE ; ANALYSE DE DONNEES |
Résumé : | Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors. |
Note de contenu : |
1. Objectives in writing a questionnaire
2. The data collection media 3. Planning the questionnaire 4. Types of question and data 5. Rating scales 6. Applications 7. Writing the questionnaire 8. Laying out the questionnaire 9. Online questionnaires 10. Piloting the questionnaire 11. Ethical issues 12. Social desirability bias 13. International surveys |
Cote : | Réservé lecteur CIHEAM |
URL / DOI : | https://doi.org/10.4135/9781483391700 |