| Titre : | Do virtual reality experiments replicate projection bias phenomena? Examining the external validity of a virtual supermarket (2022) |
| Auteurs : | T. De Magistris ; B. Lopez-Galan ; P. Ballco |
| Type de document : | Article |
| Dans : | Journal of agricultural economics (vol. 73, n. 1, February 2022) |
| Article en page(s) : | p. 20-34 |
| Langues : | Anglais |
| Langues du résumé : | Anglais |
| Catégories : |
Catégories principales 08 - ALIMENTATION ; 8.1 - Consommation Alimentaire. ComportementThésaurus IAMM SUPERMARCHE ; ACHAT ; COMPORTEMENT ALIMENTAIRE ; ALIMENTATION HUMAINE ; COMPORTEMENT DU CONSOMMATEUR ; PREFERENCE ALIMENTAIRE ; FACTEUR PSYCHOLOGIQUE ; NOUVELLE TECHNOLOGIE DE L'INFORMATION ET DE LA COMMUNICATION ; ESPAGNE |
| Résumé : | We examine whether projection bias is also present in virtual environments. Two hypotheses were tested using a between-subject experiment with three conditions: (i) experimental context (virtual vs. real); (ii) consumption periods (today vs. tomorrow); and (iii) appetite level (hungry vs. satiated). An exact replication of the virtual supermarket was performed in a real supermarket setting to test for robustness. The findings indicate the presence of a projection bias in the virtual reality setting. The robustness test used to compare a virtual and a real purchase at the supermarket showed that subjects in the virtual environment behave similarly to those in a real supermarket. These results validate our findings and highlight virtual reality use as a new tool for investigating consumer behaviour in food research. |
| Cote : | En ligne |
| URL / DOI : | https://doi.org/10.1111/1477-9552.12443 |
Accueil
Sélection de la langue
Adresse
ÉQUIPE
Nous contacter
Informations pratiques
contact
