Borrello M., Cecchini L., Vecchio R., Caracciolo F., Cembalo L., Torquati B. (2022). Agricultural landscape certification as a market-driven tool to reward the provisioning of cultural ecosystem services. Ecological Economics, 01/03/2022, vol. 193, p. 1-10.
https://doi.org/10.1016/j.ecolecon.2021.107286
https://doi.org/10.1016/j.ecolecon.2021.107286
Titre : | Agricultural landscape certification as a market-driven tool to reward the provisioning of cultural ecosystem services (2022) |
Auteurs : | M. Borrello ; L. Cecchini ; R. Vecchio ; F. Caracciolo ; L. Cembalo ; B. Torquati |
Type de document : | Article |
Dans : | Ecological Economics (vol. 193, March 2022) |
Article en page(s) : | p. 1-10 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 04 - DEVELOPPEMENT LOCAL ET REGIONAL ; 4.3 - Appellations liées au Territoire. Produits du Terroir. QualitéThésaurus IAMM CERTIFICATION ; ETIQUETAGE DES PRODUITS ; QUALITE ; PAYSAGE AGRICOLE ; CONSENTEMENT A PAYER ; CONSERVATION DU PAYSAGE ; COMPORTEMENT DU CONSOMMATEUR ; SERVICE ECOSYSTEMIQUE ; HUILE D'OLIVE ; ITALIE |
Résumé : | Traditional agricultural landscapes provide cultural ecosystem services to human communities. However, the limited profitability of these landscapes often discourages farmers from preserving them. The current research evaluates: (i) whether the market would reward farmers providing a cultural ecosystem service, through an increased willingness to pay (WTP), for a food product with a traditional agricultural landscape certification; and (ii) what happens to the WTP when a food product reports multiple certifications, including the traditional agricultural landscape one. A convenience sample of Italian extra-virgin olive oil (EVOO) buyers was involved in a non-hypothetical random nth price auction to determine the WTP for 250 ml EVOO bottles carrying different certification bundles. These bundles were composed of different combinations of three certifications: Organic, Protected Designation of Origin, and a traditional agricultural landscape certification associated with the preservation of terraced olive groves. The findings indicate that the traditional agricultural landscape certification receives a premium price both when EVOO carries it individually or combined with other labels. In the latter case, results show sub-additivity of premium prices. The current research proves that traditional agricultural landscapes are not necessarily bound to market failure; however, costs faced by farmers to maintain them can be rewarded through the market. |
Cote : | Réservé lecteur CIHEAM |
URL / DOI : | https://doi.org/10.1016/j.ecolecon.2021.107286 |