Polenzani B., Marchini A. (2022). Does the Covid-19 affect food consumption patterns? A transaction cost perspective. Economia agro-alimentare, 01/10/2022, vol. 24, n. 2, p. 1-28.
https://doi.org/10.3280/ecag2022oa13161
https://doi.org/10.3280/ecag2022oa13161
Titre : | Does the Covid-19 affect food consumption patterns? A transaction cost perspective (2022) |
Auteurs : | B. Polenzani ; A. Marchini |
Type de document : | Article |
Dans : | Economia agro-alimentare (vol. 24, n. 2, October 2022) |
Article en page(s) : | p. 1-28 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 11 - COMMERCE ; 11.2 - Commercialisation. DistributionThésaurus IAMM COVID-19 ; PRATIQUE ALIMENTAIRE ; CONSENTEMENT A PAYER ; COUT DE TRANSACTION ; PRODUIT ALIMENTAIRE ; COMMERCE ELECTRONIQUE ; CIRCUIT DE COMMERCIALISATION ; ITALIE |
Résumé : | The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemics discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains. |
Cote : | En ligne |
URL / DOI : | https://doi.org/10.3280/ecag2022oa13161 |