Chikhi K., Bendi Djelloul M.C.-E. (2022). The olive oil market in the Mediterranean: what are marketing strategies for Algeria? Contemporary Agriculture, 01/06/2022, vol. 71, n. 1-2, p. 28-37.
https://doi.org/10.2478/contagri-2022-0005
https://doi.org/10.2478/contagri-2022-0005
Titre : | The olive oil market in the Mediterranean: what are marketing strategies for Algeria? (2022) |
Auteurs : | K. Chikhi ; M.C.-E. Bendi Djelloul |
Type de document : | Article |
Dans : | Contemporary Agriculture (vol. 71, n. 1-2, June 2022) |
Article en page(s) : | p. 28-37 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 11 - COMMERCE ; 11.2 - Commercialisation. DistributionThésaurus IAMM COMMERCIALISATION ; CONSOMMATION ALIMENTAIRE ; HUILE D'OLIVE ; PRODUCTION ; REGION MEDITERRANEENNE ; ALGERIE |
Résumé : | This article presents trends in olive oil consumption in the Mediterranean countries. The objective is to observechanges in the production and consumption of olive oil around the world, with a focus on a few Mediterraneancountries, particularly Algeria. The analytical and synthetic study allowed us to examine the consumers' attitudestowards olive oil in the countries considered (price, frequency of consumption and type of product). In Algeria, forexample, 72.6% of consumers believe oils, and especially olive oil, among very expensive foods; Olive oil ranks 28thamong the daily food preferences and preferences of most Algerian consumers (0.25%). An Algerian consumes ingeneral 4g of olive oil per day. Finally, the comparative study allows us to position the model of Algerianconsumption of olive oil in the Mediterranean and we propose some marketing strategies which can be adopted inorder to increase the consumption and develop the sector of olive oil in Algeria |
Cote : | En ligne |
URL / DOI : | https://doi.org/10.2478/contagri-2022-0005 |