Dautaj F. (2023).
Market analysis and business development for chemical stress biostimulants in agriculture. Mémoire (Master 2 MIDAS) : CIHEAM-IAMM, Montpellier (France). 59 p. Master 2 Thesis. Economics. Programme: Mediterranean farming system design for a sustainable food-system [MIDAS]. Co-accreditation University of Montpellier, Institut Agro Montpellier, CIHEAM-IAMM.
Titre : | Market analysis and business development for chemical stress biostimulants in agriculture |
Auteurs : | F. Dautaj |
Type de document : | Thèse, Mémoire, Master |
Année de publication : | 2023 |
Format : | 59 p. |
Note générale : | Master 2 Thesis. Economics. Programme: Mediterranean farming system design for a sustainable food-system [MIDAS]. Co-accreditation University of Montpellier, Institut Agro Montpellier, CIHEAM-IAMM. |
Langues : | Anglais |
Langues du résumé : | Anglais ; Français |
Catégories : |
Catégories principales 06 - AGRICULTURE. FORÊTS. PÊCHES ; 6.6 - Technique Agricole (sols, engrais, mécanisation)Thésaurus IAMM FERTILISATION ; HERBICIDE ; ETUDE DE MARCHE ; FRANCE |
Mots-clés: | PHYTOTOXICITE ; BIOSTIMULANT |
Résumé : |
Agriculture as an industry is developing day by day, due to the need for high-quality food products which is essential to sustaining human existence. In order to supply that need the chemical stress biostimulants have entered in the game, these biostimulants can increase crop yield and quality by reducing the plant stress brought on by environmental factors. Yet, the market for chemical stress biostimulants in agriculture is still in its infancy, and there is a need to discover prospective prospects for new goods or services and create efficient marketing plans to maximize market potential.
This thesis aims to conduct a comprehensive literature review on herbicide phytotoxicity by classifying the affected crops that are the active substances that enable this occurrence. Furthermore, a market analysis was conducted followed by a business case for chemical stress biostimulants in agriculture. This study was focused on the French market and takes into account the needs of the various customer groups and their preferences. The literature review explored the current market trends and demand for chemical stress biostimulants in agriculture, identifying the potential market opportunities for new products or services, estimate the potential market size and value for these new products or services, and participate in the development of functional specifications for new products or services based on market needs and trends. |
Nature du diplôme : | Mémoire (Master 2 MIDAS) |
Université de soutenance : | CIHEAM-IAMM |
Ville de l'université de soutenance : | Montpellier (France) |
Cote : | Réservé lecteur CIHEAM |
Directeur de Thèse : | Kleftodimos G. |
Membres du Jury : | Bourceret A.; Belhouchette H.; Gravans C.; Kleftodimos G. |