Sheet R. (2023).
Strategic planning for European agroforestry farm businesses using SWOT analysis. Mémoire (Master 2 DATEM) : CIHEAM-IAMM, Montpellier (France). 105 p. Master 2 Thesis. Economics. Programme: Territorial agricultural development, environment and modelling [DATEM]. Co-accreditation University of Montpellier, Institut Agro Montpellier, CIHEAM-IAMM, co-diploma Faculty of Agronomy - Lebanese University, CIHEAM-IAMM.
Titre : | Strategic planning for European agroforestry farm businesses using SWOT analysis |
Auteurs : | R. Sheet |
Type de document : | Thèse, Mémoire, Master |
Année de publication : | 2023 |
Format : | 105 p. |
Note générale : | Master 2 Thesis. Economics. Programme: Territorial agricultural development, environment and modelling [DATEM]. Co-accreditation University of Montpellier, Institut Agro Montpellier, CIHEAM-IAMM, co-diploma Faculty of Agronomy - Lebanese University, CIHEAM-IAMM. |
Langues : | Anglais |
Langues du résumé : | Anglais ; Français |
Catégories : |
Catégories principales 06 - AGRICULTURE. FORÊTS. PÊCHES ; 6.4 - Production Agricole. Système de ProductionThésaurus IAMM AGROFORESTERIE ; MODELE ECONOMIQUE ; SYSTEME DE PRODUCTION ; PLANIFICATION ; EUROPE |
Résumé : | Agroforestry is a very old agricultural practice that is nowadays actively employed in several countries within the EU and is gaining more acceptance for its several economic, social and environmental advantages. This study identifies the internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) of every building block of the BMC (Business Model Canvas) of the European agroforestry. Following this identification of factors, farmers and experts opinion regarding managerial strategies too, was collected using questionnaires. After this, the factors were scored based on IFE (Internal Factors Evaluation) and EFE (External Factors Evaluation) tables and were weighted using the farmers scores. Then, a QSPM (Quantitative Strategic Planning Matrix) was created to determine the most important and effective farm-level managerial strategy for every building block of the BMC to enhance the sustainability of European agroforestry. The nine building blocks of the BMC are value proposition, customer segment, distribution channels, customer relationships, key resources, key activities, key partnerships, revenue streams and cost structure. For every building block, some strategies were developed. Respectively, for the value proposition, the most important strategy is the communication of the environmental benefits of the agroforestry practices to customers; for the customer segment, it is the promotion of biodiversity conservation, soil preservation, and improved animal health as additional benefits of agroforestry to attract more customers; for the distribution channels, it is awareness of up-to-date agroforestry regulations and policies and advocacy for better market conditions to practice agroforestry; for the customer relationships, the best strategy is an investment in personalized assistance to customers and buyers by offering specific advice, farm visits and after-purchase support to foster long-term customer relationships; for the key resources, the most effective strategy is participation in training programs, web portal, and social media platforms to share experiences, address challenges and enhance overall productivity and sustainability of agroforestry; for the key activities, the most significant strategy is the collaboration with agroforestry experts to improve the agroforestry practices and to receive continuous education in areas such as natural pest management and tree selection, care and management; for key partnerships, the top priority strategy is the collaboration with agroforestry public / private organizations, and scientific associations to gain expertise and participation in policy advocacy to get a solid network of support; for revenue streams, the most appealing strategy is advocacy for financial and long-term environmental benefits of agroforestry through campaigns, knowledge sharing, and partnerships with extension services and research institutions to raise public awareness and participate in projects that provide payments for ecosystem services; and for cost structure, the most attractive strategy is exploitation of the agroforestry environmental benefits by participating in programs that offer payments for ecosystem services. |
Nature du diplôme : | Mémoire (Master 2 DATEM) |
Université de soutenance : | CIHEAM-IAMM |
Ville de l'université de soutenance : | Montpellier (France) |
Cote : | Réservé lecteur CIHEAM |
Directeur de Thèse : | Belhouchette H.; Darwich S. |
Membres du Jury : | Bourceret A.; Kleftodimos G.; Farah J.; Challita C.; Hosseini-Yekani S.-A.; Belhouchette H.; Darwich S. |