Milone P., Ventura F. (2024). Nested markets and the transition of the agro-marketing system towards sustainability. Sustainability, 01/04/2024, vol. 16, n. 7, p. 2902.
https://doi.org/10.3390/su16072902
https://doi.org/10.3390/su16072902
Titre : | Nested markets and the transition of the agro-marketing system towards sustainability (2024) |
Auteurs : | P. Milone ; F. Ventura |
Type de document : | Article |
Dans : | Sustainability (vol. 16, n. 7, April 2024) |
Article en page(s) : | p. 2902 |
Langues : | Anglais |
Langues du résumé : | Anglais |
Catégories : |
Catégories principales 11 - COMMERCE ; 11.2 - Commercialisation. DistributionThésaurus IAMM COMMERCE AGRICOLE ; PRODUIT AGRICOLE ; MARCHE ; DURABILITE ; CONSOMMATION ; MODELE DE DEVELOPPEMENT |
Résumé : | We are currently witnessing a global transition (albeit slow) towards new, more sustainable models of development and consumption. This transition activates and highlights a series of discrepancies between the various actors in agri-food marketing systems, including the institutions that govern regulatory and trade aspects. These discrepancies highlight that the global agri-marketing system does not provide adequate responses to the principles of sustainability. This is due to a mixture of opportunism, information asymmetries, and ?lock-in effects?, which create serious market failures. This, in turn, brings structural holes, in which new forms of exchange are born. We identify these as nested markets: hybrid market forms that often use new information technologies and create a new form of proximity in which reciprocity and reputation play a central role. In this article, we argue that the market is not only the place where prices and quantities are assessed. Markets are complex social spaces, where more-or-less stable relationships are formed, based on values of reciprocity and reputation that contain opportunism. This article discusses the many well-documented cases of new markets. This article argues that these new markets are characterized by a strong specificity of the resources used (that include territory, sustainability, and solidarity). |
Cote : | En ligne |
URL / DOI : | https://doi.org/10.3390/su16072902 |