Tzimitra-Kalogianni I. (1997). Le comportement et les attitudes du consommateur grec vis-à-vis des coupes de viande fraîche = The Greek consumer behaviour and attitudes to fresh meat cuts. Medit, 01/09/1997, n. 3, p. 16-22.
https://newmedit.iamb.it/edizioni_new_medit,229,229,1997,133,749,the-greek-consumer-behaviour-and-attitudes-to-fresh-meat-cuts.htm
https://newmedit.iamb.it/edizioni_new_medit,229,229,1997,133,749,the-greek-consumer-behaviour-and-attitudes-to-fresh-meat-cuts.htm
Titre : | Le comportement et les attitudes du consommateur grec vis-à-vis des coupes de viande fraîche = The Greek consumer behaviour and attitudes to fresh meat cuts (1997) |
Auteurs : | I. Tzimitra-Kalogianni |
Type de document : | Article |
Dans : | Medit (n. 3, 1997/09) |
Article en page(s) : | p. 16-22 |
Langues : | Anglais |
Langues du résumé : | Anglais ; Français |
Catégories : |
Thésaurus IAMM GRECE ; COMPORTEMENT DU CONSOMMATEUR ; VIANDE ; ANALYSE DE DONNEES |
Résumé : | This paper aims at identifying consumers behaviour and attitudes to fresh meat cuts, in the region of Thessaloniki, in Greece. The theory of consumer behaviour is reviewed to establish the basis for the paper. Qualitative research is involving consumer group discussions and personal interviews to explore people's purchasing habits. It is used to formulate hypothesis and the structure of the questionnaire. The quantitative research shows that people mostly prefer traditional butcher's shops, usually selling good quality meat, once a week and bought usually by the husbands. Socio-economic characteristics of consumers were found to be significantly related to some consumer attitudes |
Cote : | Demander à l'accueil |
URL / DOI : | https://newmedit.iamb.it/edizioni_new_medit,229,229,1997,133,749,the-greek-consumer-behaviour-and-attitudes-to-fresh-meat-cuts.htm |