Centre de Documentation Méditerranéen

Article

Globalisation issues and consumers' purchase decisions for food products: evidence from a laboratory experiment

A.-C. Disdier ; S. Marette |

Dans European review of agricultural economics [Papier] (vol. 40, n. 1, February 2013)

A laboratory experiment is conducted to evaluate the impact of globalisation on consumers' willingness to pay (WTP) for food products. Successive messages on the products' origin and the multinational firm's strategy are delivered to participant[...]

Plus d'information...

Ajouter au panier

URL / DOI