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Analysis of consumers’ preferences for typical local cheese in Albania applying conjoint analysis

D. Imami ; E. Shkreli ; E. Zhllima ; M. Canavari ; C. Chan-Halbrendt ; A. Cela |

Dans New Medit (vol. 15, n. 3, 01/09/2016)

This study aims at analysing Albanian consumer preferences for cheese using a structured survey. We focus on preferences for local cheese by grouping consumers into homogenous classes using a conjoint choice design. Research results indicate tha[...]

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