Centre de Documentation Méditerranéen

Article

Rural cooperatives in the digital age: an analysis of the Internet presence and degree of maturity of agri-food cooperatives' e-commerce

E. Cristóbal Fransi ; Y. Montegut-Salla ; B. Ferrer-Rosell ; N. Daries |

Dans Journal of rural studies (vol. 74, February 2020)

The aim of this article is to determine whether the websites belonging to agri-food cooperatives facilitate effective communication in an online environment and are adapted to e-commerce. To this end, a model is proposed for analysing these webs[...]

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