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Article
Although eco-innovation in the agri-food sector is receiving increasing attention, the heterogeneity of firms operating in the sector encourages the development of specific sub-sectoral studies to define specific strategies. In this regard, the [...]
Article
Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goo[...]
