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M.C. Garcia-Cortijo ; J.R. Ferrer ; J.S. Castillo Valero ; T. Gonçalves ; A. Marta-Costa ; V. Pinilla ; J. Rebelo ; R. Serrano |The objective of this study is to determine the factors that explain the orientation, of the wine industry and at firm level in Portugal and Spain for adopting policies to improve sustainability, identifying similarities and differences between [...]
Article
The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as P[...]
