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Article
The purpose of this paper is to evaluate the perceptions of Greeks-farmers regarding success and to investigate the factors that are considered as indicators to explain, predict, and determine perceptional entrepreneurial success. This research [...]
Article
The purpose of this study was to illustrate and understand how consumers of cooperative food products could be segmented in the region of Western Greece. For this purpose, a questionnaire survey was undertaken involving almost 500 consumers in t[...]
Article
Marketing cooperatives are gaining popularity in the supply chain management of fruits and vegetables (F&V) due to consumers’ increasing desire to purchase cooperative products as well as producers’ willingness to reinforce their bargaining powe[...]
