Centre de Documentation Méditerranéen

Article

Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: the role of corporate reputation

V. Swaen ; N. Demoulin ; V. Pauwels-Delassus |

Dans Journal of Business Research (vol. 131, July 2021)

Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate social irresponsibility (CSiR). The purpose o[...]

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