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Article
Italian farmers' preferences for adopting agriculture 4.0 technologies: a choice experiment analysis
Digital ("Agriculture 4.0") technologies can improve both sustainability and productivity; however, their uptake in Italy remains uneven, partly due to fragmented farm structures and limited digital readiness. Grounded in the Theory of Reasoned [...]
Article
In the modern era, the imperative of digitalisation to enhance competitiveness spans various sectors, with agriculture being no exception. Agriculture 4.0, strategically positioned to address challenges like climate change, food security, and re[...]
