Centre de Documentation Méditerranéen

Article

Attitudes and preferences of the Moroccan consumer towards fruits : the case of the midelt apple (Morocco)

L. Ouahi ; M. Ait Hou ; L. Camanzi ; P. Prosperi ; R. Amin |

Dans Economics & Management Review (n. 2, January 2024)

In this paper, we review and discuss the factors that affect consumer preferences and attitudes towards fruit. The objective is to provide a theoretical framework for an empirical study to identify the factors influencing the Moroccan consumer's[...]

Plus d'information...

Ajouter au panier

URL / DOI

Document numérique