| Title: | Le marketing : fondements et pratique |
| Authors: | P.-L. Dubois ; A. Jolibert |
| Material Type: | Book |
| Edition statement: | 2 |
| Publisher: | Paris [France] : Economica, 1992 |
| Series: | Gestion : Politique Générale, Finance et Marketing |
| ISBN (or other code): | 978-2-7178-2306-6 |
| Size: | 928 p. / tabl., graph. |
| Languages: | French |
| Descriptors: |
Thésaurus IAMM MARKETING ; ECONOMIC THEORIES ; CONCEPT ; MARKETS ; MARKET RESEARCH ; COMPANY STRATEGY ; DECISION MAKING ; PRICES ; ADVERTISING ; SALES PROMOTION ; QUALITY LABELSCatégories principales 11 - COMMERCE ; 11.1 - Commerce (général ou théorique) |
| Cote : | M2-DUB-1992 |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 4915 | M2-DUB-1992 | Papier | Centre de documentation | Espace Thématique | Available |
